Disconnected systems require multiple manual entries, lead to error-prone processes, and foster business silos (eg., sales and finance, inventory and website etc.) making it difficult to get an accurate picture of the health of the entire organization.
Retail and eCommerce companies using small business accounting packages or legacy ERP software must either rekey sales information into their back-office systems or use antiquated APIs to enter data.This results in time and cost-prohibitive delays and mistakes in product fulfillment.
Companies are limited in how much they can customize the software to accomodate new features and technologies, restricting both efficiency and growth.
Using disparate eCommerce and ERP platforms or trying to handle all online sales processing throught the eCommerce application alone makes it challenging to offer the services customers demand from an online ordering system.
This results in an inconsistent online/offline experience, adversely affecting the company's unique brand, reputation and profitability.