The Importance of Social Media
Social Media is one of the most powerful technological tools available today. Over 70 percent of Americans utilize social media on a daily basis. Maintaining an active presence on the right social networks is a necessity for any brand that wants to become an industry leader.
Social media has fundamentally changed the way businesses interact with customers, offer products and services, communicate with employees, and overall do business. Not only is it affordable, but a great way to connect with a large range of targeted people instantly.
Anyone can utilize their email and create a social media profile. There is a difference between utilizing social media and actually having a strong presence. For business owners, the latter makes all the difference. Unlike its early years, today’s social media is a lot more than just sending messages and posting pictures. Features like transitory content specialized by SnapChat and the live feature by Facebook and Instagram are helping brands to connect with their customers more effectively.
It is reported that marketing budgets spent by brands on social media are slated to more than double (from 11% to 24%) in the next five years. Statistica reports 95% of teens and young adults to follow their favorite brands via social media. The actual count of social media users at the end of the year is predicted to hit 2.5 billion. So what does this mean for you? Increased brand recognition, prestige, and revenue growth.
Other reasons why every business needs a strong social media presence include:
Search Engine Optimization
What business wouldn’t benefit from increased traffic to their websites? Having your business on the first page of Google is imperative. After all, your number one goal is for clients to find you. Social media helps to achieve this goal organically.
One way brands gain leverage over competitors or even keep an eye on them is through social media. Failing to invest in social media marketing can deprive you of its benefits. Ultimately, this will give your competitor the advantage of investing their time and money into building a positive online social presence to gain business.
Social media is a top source for generating leads. Platforms such as Pinterest and YouTube allow viewers to directly purchase from the application. This functionality elevates purchasing power and drives sales. Instagram recently launched a new Call To Action function that enables consumers to shop directly from the page source.
Yes, driving sales is a huge component of social media. Each platform has built-in programming that helps heighten business-to-consumer relationships. Sponsored Posts on Facebook and Twitter Marketing Campaigns are two of the most popular ways businesses elevate their presence, although most platforms have some form of unique marketing channel. You don’t necessarily have to have an established social media presence to reap the benefits of these channels. In fact, brands link their existing marketing campaigns with their social profiles to increase Likes and followers.
In conclusion, the possibilities associated with social media are endless. It can open doors of success when utilized correctly. Yes, organic social media growth takes time, effort and strategy, but once is it done (correctly) the benefits are unmatched. Though there are many, every platform is not beneficial for every business. So choose the right channel and strategy for your specific brand and industry. It takes the right combination of informative, promotional and humanizing posts to generate the desired results.