Did you know that Americans check their phones an average of 144 times per day? And when they check their phone, more often than not, they are opening a mobile app. The question is, what operating system are they using?

Everywhere you go you hear about Apple Pay for payments or Apple CarPlay for car connectivity. But how prevalent are iPhone users? Are there enough to justify an iOS app? Apple’s iOS holds the largest share of smartphone operating systems in the United States as of March 2023 according to Statista

With so many people creating iOS apps, it’s more important than ever to feature a customer-centric design that stands out from the rest. A seamless user experience with your app will lead to higher user engagement and success for your business. 

The First Step in Creating an iOS App: Understanding Your Audience

The first step in customer-centric iOS mobile app development is understanding your audience. Knowing what makes them tick, what problems they have that your app will solve, and how they currently interact with their smartphones– are all important steps to start. 

To fully incorporate all of the data you gather or learn about your target audience, you may want to consider creating user personas. These personas will be thought-out target customers. If you are a 5-star, upscale restaurant and you create an app for reservations and online orders. Your user persona might look like this:

Jill Donahue 

  • Married with two kids 
  • Household income >$120,000 a year
  • Eats a fancy dinner with her husband for date night once a month
  • Loves the convenience of making a reservation online or in an app so she doesn’t have to wait to be seated

Once you have three to five user personas built out, you can then create your app around how your ideal users would want to engage with it. Putting your customers first ensures that their needs are met as soon as they download your app, hopefully making them loyal customers and brand advocates for life. 

Customer-Centric Features 

Streamlined User Interface (UI) Design

The user interface (UI) is the bridge between what the user wants and how they want to utilize the app and the app’s actual functionality. A well-crafted UI design provides users with an intuitive experience that’s easy to use and exceeds expectations. 

In addition, Apple’s Human Interface Guidelines (HIG) serve as a compass for designing iOS apps that align with Apple’s design philosophy. These guidelines provide insights into design principles, iconography, typography, and more. Following the HIG ensures that the app adheres to Apple’s standards of usability and aesthetics, resulting in an experience that resonates with iOS users.

Responsive and Adaptive Design

Responsive and adaptive designs for iOS apps improve user experience and accessibility. These features allow your app to adapt to different screen sizes and resolutions. Thus ensuring your customer or client can use your app on their iPhone, iPad, or laptop and have the same experience across devices. 

Accessibility Considerations

Designing apps with accessibility isn’t just about meeting regulation requirements, it’s about ensuring your app can be used by all of your customers regardless of ability. Some integrations that are beneficial to people with disabilities include dynamic type which lets users adjust text size; VoiceOver support, which is a built-in iOS screen-reader for those with visual impairments; and color contrast which allows users to test and adjust color combinations for improved readability. 

Performance Optimization

Don’t underestimate the impact of app performance on the user experience. Even if your app is well-designed and visually appealing, if it doesn’t work properly, it won’t matter. That’s why you’ll need a developer who uses best practices for efficient coding, image optimization, and data caching. When done right, your users won’t experience slow load times, lagging animations, or buffering videos. 

Personalization and Customization

Offering personalized experiences in your iOS app is another way to engage users and stand out from the competition. When users get to choose the look and feel of the app, preferences, and settings, they feel a sense of control and are more likely to stay engaged over time. 

Seamless Onboarding and User Guidance

Getting the onboarding process with your users right will set your app and business up for success. Consider adding tutorials, tooltips, and guiding tours to your app to show your users how to get started on your app, explain how the app solves their problems, and set both your business and your customers or clients up for success. 

Feedback Systems

With feedback systems integrated into your app, you can get immediate feedback from your customers. They can provide feedback on your app, your services, or your products to help your business improve and ensure customer satisfaction. 

When it comes to customer-centric iOS mobile app development, it pays to know who your audience is. By gaining a thorough understanding of who will be using your app, you’ll be able to design an app that perfectly suits their needs. 

In addition, adding features like responsiveness, customization, and feedback systems will not only improve the user experience but will also improve your relationship with your customers. 

At Confianz, we don’t build cookie-cutter apps. Instead, our iOS developers can accommodate any business need to deliver a fully customized app for your business and customers. For example, we can work with unique requirements, including HIPAA or security requirements. So don’t hesitate to tell us exactly what you want. We can make it happen!

Our experienced iOS app developers can design and develop an app that will help move your business forward. We have experience with native iOS frameworks like Swift, Objective-C, and Flutter and follow iOS design guidelines to ensure compatibility and quality. Whether you need an app for internal processes or to reach more external customers, we’re here for you. Our team of iOS app developers can take any idea you have and turn it into a fully functioning iOS application. Contact us today to get started! 

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