Technology has transformed our daily lives drastically over the past few decades, from the way that we communicate with friends and family to how we shop.  Everyday activities are becoming more and more reliant on technology.  This can be a business owner’s dream come true or their downfall, depending on our willingness to adapt.  Life as we know it is changing drastically right before our eyes.  The benefits of joining the online revolution are hard to deny.  Though it can be daunting to take the first step from a simple brick-and-mortar store to launching your company into the cyber-world, there are many resources to assist you along the way.  Winston Churchill once said, “To improve is to change; to be perfect is to change often.”  With that in mind let’s consider some of the benefits of updating your business model to increase your online presence with an ecommerce site.


The U.S. Census Bureau estimated that $105.7 billion worth of sales were conducted through retail e-commerce during the first quarter of 2017.  That’s billion, with a b.  That my friends, is an enormous amount of money.  Also, this number is increasing every year, and shows no signs of slowing down.  With more customers shopping online, it’s safe to say that without the option for potential customers to find your product online they may very well choose to go elsewhere.

How to Grow Your Business in 2017


Imagine yourself at a kid’s birthday party, surrounded by little one’s running amuck, bright colors everywhere, and dozens of hungry people.  How to fix this dilemma?  Pizza to the rescue!  We’ve all been there you’re tight on time, there’s too many things to juggle at once, or you just don’t want to wait to eat.  There’s a reason that pizza is the go-to cuisine of busy parents and party-goers alike.  It’s convenient!  When given the option to stand in the kitchen and cook for hours after a long day or to pick up the phone and have a hot, cheesy pizza delivered to your front door, the choice is easy.

People will choose convenience almost every single time.  While this doesn’t mean that quality has to fall by the wayside, a smart business owner understands that a great quality product that is easy for the customer to acquire will sale much faster than a great product that cannot be easily accessed.


You don’t have to spend a million to look like a million online.  By working with the right provider, you can implement an ecommerce website that can rival that of the largest corporation, all without breaking the bank.  Online presence can be an enormous asset, but only if your website reflects the quality and integrity that your brand represents.  The right website development provider can work with you to create a professional, easy-to-navigate online store front that you’ll be proud to call your own.

Not only can your eCommerce site be used for retail, it will provide customers vital information and allow them a chance to better understand who you are and what you do.  Gone is the era of expensive print marketing and yellow page listings, now this information can be accessed with ease and updated instantly.


When is the best time to make a sale?  Whenever the customer is ready to buy!  With an e-commerce store, you aren’t confined to selling only when the doors to your business are open.  Customers can shop in their P.J.’s while you sleep in the comfort of your bed.  24-hour availability means any customer, regardless of their schedule, can have access to your products.  Not only will you find that customers are no longer limited by store hours, store location can also be less restrictive to your customers.  With the availability of national and international shipping, your target customer need not be limited by their ability to reach your location during business hours. 

 Great products and customer service are vital to sustain your business, but businesses most strive to provide the greatest shopping experience available on order to flourish.  Millions of potential customers are looking, are you ready to be found?




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