More people than ever are using their mobile devices to browse the internet. As of 2021, more than 50% of internet traffic is generated from mobile devices, which has steadily risen since 2015.
So, if your website isn’t optimized for mobile, you’re potentially missing out on a significant amount of traffic.
Don’t trust just anybody to build your mobile website, though. You need to work with a responsive web design company that understands the complexities of building websites for both mobile and desktop users.
The right responsive web design team will know how to create an exceptional user experience that keeps you ahead of the competition.
What Is Responsive Web Design and Why Should I Care?
Most people take the ability to view websites on their mobile phones or tablets for granted, but it wasn’t always like that.
A decade or so ago, you would frequently stumble on sites that were just a zoomed-out version of the desktop mode or cut out crucial information. The fact is, desktop design doesn’t seamlessly transition to mobile without help.
If you want to have a mobile website, one option is to code two versions of your website. However, this isn’t an ideal solution because it significantly impacts development time. It also assumes that all mobile devices have the same dimensions, which isn’t the case in today’s market.
Why Responsive Web Design is the Solution
Responsive web design is a method of coding that allows a website to display correctly on any device. So instead of having multiple versions of the site, there’s only one written with code that responds to the device restrictions of desktop computers, laptops, tablets, and mobile phones.
Improves accessibility
Responsive design dynamically adjusts the content’s size, shape, and display order depending on the device being used and its orientation. So, having a responsive website ensures that your business will be accessible to all your customers no matter what device they are using or how they are holding it.
It’s easier for search engines to find
The other (big) reason why responsive design is important is that Google prioritizes sites that use dynamic content. Google has always been a proponent of responsive web design over fixed-width layouts.
This is because, much like how having one site makes things easier for you, it also makes it easier for Google and other search engines.
Googlebot crawls and indexes content on a site, but when there are multiple versions of a site, it takes them numerous passes to retrieve all versions. So with only one version of your website, it is easier for Google to stay on top of your content and keep it indexed.
Improves UX, which can boost your SEO
Google also prioritizes sites that give the best user experience. So if your customers are struggling to read and navigate your content, or there’s a longer load time for the mobile version, your position will be penalized.
How To Find the Best Responsive Web Design Company for Your Business
So, now that we’ve explained the importance of responsive design and its benefits, let’s explore the hiring process. There are plenty of excellent responsive web design service companies, so there’s no one clear choice. But unfortunately, there are just as many shoddy companies looking for a quick buck.
While looking for a quality web design company, you should consider these three factors:
1. Expertise
Look for a company that prominently displays its portfolio, indicating they’re proud of their work.
The size of the portfolio isn’t necessarily the most crucial element. For example, some companies with a wide breadth of medium quality work may be a worse option than an up-and-coming agency with quality work.
Make sure you explore the portfolio on different devices and pay attention to how they’ve handled tricky design elements. For example, what do they do with wide images? Are any critical details cut out? How intuitive do the different versions feel?
2. Pricing
Unlike fixed-width design, there aren’t going to be multiple versions of the site. So since this will be the main version of your website, it’s imperative to find an expert design company.
Going with a less expensive option might seem smart upfront, but buggy coding or poor design will only cost you.
This doesn’t mean you should shell out for more than you’re getting though. On the contrary, you should look for a company that provides quality services at a reasonable price. The best way is to ensure they have transparent pricing.
The cost of building a responsive website depends on the number of pages, design complexity, and the type of content. It can take a company from a few hours to several weeks to build a responsive website.
Any company that only charges a fixed price probably won’t give your site the time and attention it deserves. But if they’re not upfront with their estimate, that’s also a red flag. Make sure that they’re willing to discuss how they price so you can make a fair comparison.
3. Customer Service
A responsive web design company with excellent customer service is a must-have. Beyond the apparent pros of having good customer service, it’s especially necessary for anything involving coding.
Every site ends up with bugs. Some need to be urgently addressed to avoid having to shut down your entire website. Waiting for an unresponsive team to fix your problem means losing out on a lot of business in the long term.
So, make sure you spend time talking with real people from the company to establish a feel for them. And don’t ignore poor reviews about their service!
Conclusion
Investing in responsive web design services is a great way to get an edge over competitors in the digital world. While it’s hard to choose the perfect agency, if you make sure they have experience in the industry, good customer service, and prices within your budget, you’re likely to have a good experience.
If you’re looking for more guidance in finding the right company for you, Confianz can help! We’re here for businesses that want to improve their digital presence. Our experts provide help every step of the way.
We are a Charlotte web design agency with a very high reputation of delivering results for our customers. Hire a web developer in Charlotte, North Carolina to kick start your web development project Now! Contact us today to get started.
