[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”blog-left-content” _builder_version=”4.19.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
240 billion. That is the number of <\/span>mobile app<\/span><\/a> downloads by consumers within the past few years. This roughly translates to over 318 billion U.S. dollars made for businesses. And these numbers are only trending upward.\u00a0<\/span><\/p>\n So it\u2019s safe to say that the app market is exceptionally hot. It\u2019s great news for entrepreneurs is the industry brings with it tons of potential.<\/span><\/p>\n However, businesses are quickly pumping out apps to meet the increasing demand. In fact, at the end of 2022, Google Play had three and a half million apps, and the Apple App Store had 2.22 million apps.<\/span><\/p>\n But an important decision that entrepreneurs must consider: which platform do you want your app to be on? Answering this question is crucial as it determines how much effort and money you\u2019re willing to invest in <\/span>developing an app<\/span><\/a>. We\u2019ll break down all of your options along with their pros and cons.<\/span><\/p>\n