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How to use Hootsuite effectively to scale your business

hootsuite for business

Hootsuite

Hootsuite is a social media management system that allows users to work more efficiently by managing all of their social media channels through one interface. Users can assign tasks to other team members and set reminders for posts. Team members can also take advantage of cutting-edge social media expert training through Hootsuite Academy. These features and more make this platform one of the most comprehensive social media management tools available.

Aside from the obvious, the Hootsuite platform enables users to monitor what people are saying about their brand online.  The homepage consists of streaming channels of individual networks such as Facebook, Twitter, Instagram, WordPress Blogs and Google+. Users have the ability to post updates or reply directly. Let’s face it, the world of social media is expanding. Individuals are more likely to have multiple profiles, so services like Hootsuite are a huge time saver for marketing professionals and other individuals who dread logging into multiple platforms.

Launched in 2008 by Invoke Media, Hootsuite was designed for individuals like you and me who enjoy being social while sharing media. Over 20% of the world’s top brands utilize Hootsuite to manage their social media platforms. It is also reported that as of today more people are following and engaging with businesses online than celebrities. Instagram alone reported that 80% of its users follow at least one business.

hootsuite for business

Other reasons why Hootsuite is at the top of its class include:

Convenience

Who else loves a one-stop shop? Only those who have better things to do than wander across multiple social media platforms. With Hootsuite, you can still spy on the competition and engage with your audience while managing your profiles. You can house up to 35 profiles under one user. This functionality is wonderful for those who like to post to multiple channels at the same time.

Cross-Platform Capabilities

Just like multiple profiles, we all have multiple devices. Hootsuite can be used as a web app, easily accessible through macOS, Windows, and Linux. In addition, it hosts over 150 free, paid and premium apps that are sure to amplify user experience.

Reports

What is the use of a campaign if you cannot track your ROI (return on investment). Each week, Hootsuite sends out an analytical report of your marketing campaigns via email.  The PDF attachment gives users insight on the number of times someone clicks on your link, geographical information of visitors, likers, and followers and a snapshot of your most popular post links.

Unfortunately, the report will only work if you consistently utilize Hootsuite to manage your networks. This is because it only tracks via its very own ow.ly URL shortener. So if you utilize other apps such as the platform’s direct website or other social media management platforms the data will not register.

In conclusion, time is money and Hootsuite is helping brands and individuals alike save on a daily basis. Hootsuite is one of the only social media management platforms that supports an abundance of networks and applications. This allows marketing teams to reach the masses in a flash. A quick update to multiple platforms has the ability to drive any new promotion, campaign or update.  The scheduling features are a sure asset to any organization. No more digging for content, instead, information is readily accessible and easily distributed in seconds.

 

 

Why every business needs a strong social media presence?

social media for business

The Importance of Social Media

Social Media is one of the most powerful technological tools available today. Over 70 percent of Americans utilize social media on a daily basis. Maintaining an active presence on the right social networks is a necessity for any brand that wants to become an industry leader.

Social media has fundamentally changed the way businesses interact with customers, offer products and services, communicate with employees, and overall do business. Not only is it affordable, but a great way to connect with a large range of targeted people instantly.

Anyone can utilize their email and create a social media profile. There is a difference between utilizing social media and actually having a strong presence. For business owners, the latter makes all the difference. Unlike its early years, today’s social media is a lot more than just sending messages and posting pictures. Features like transitory content specialized by SnapChat and the live feature by Facebook and Instagram are helping brands to connect with their customers more effectively.

 It is reported that marketing budgets spent by brands on social media are slated to more than double (from 11% to 24%) in the next five years. Statistica reports 95% of teens and young adults to follow their favorite brands via social media. The actual count of social media users at the end of the year is predicted to hit 2.5 billion. So what does this mean for you? Increased brand recognition, prestige, and revenue growth.

social media for business

 Other reasons why every business needs a strong social media presence include:

 Search Engine Optimization

 What business wouldn’t benefit from increased traffic to their websites? Having your business on the first page of Google is imperative. After all, your number one goal is for clients to find you.  Social media helps to achieve this goal organically.

 Competitive Advantage

 One way brands gain leverage over competitors or even keep an eye on them is through social media. Failing to invest in social media marketing can deprive you of its benefits. Ultimately, this will give your competitor the advantage of investing their time and money into building a positive online social presence to gain business.

 Sales Leads

 Social media is a top source for generating leads. Platforms such as Pinterest and YouTube allow viewers to directly purchase from the application. This functionality elevates purchasing power and drives sales.  Instagram recently launched a new Call To Action function that enables consumers to shop directly from the page source.

 Business Marketing

 Yes, driving sales is a huge component of social media. Each platform has built-in programming that helps heighten business-to-consumer relationships. Sponsored Posts on Facebook and Twitter Marketing Campaigns are two of the most popular ways businesses elevate their presence, although most platforms have some form of unique marketing channel. You don’t necessarily have to have an established social media presence to reap the benefits of these channels. In fact, brands link their existing marketing campaigns with their social profiles to increase Likes and followers.

 In conclusion, the possibilities associated with social media are endless. It can open doors of success when utilized correctly. Yes, organic social media growth takes time, effort and strategy, but once is it done (correctly) the benefits are unmatched. Though there are many, every platform is not beneficial for every business. So choose the right channel and strategy for your specific brand and industry. It takes the right combination of informative, promotional and humanizing posts to generate the desired results.

 

 

5 tips to protect your business online

5 tips to protect your business online

Never assume that you or your business is immune to cyber risk. Despite discrepancies over which computer system is safer, in truth no one is immune from potential hackers or malware—PC, Mac and Linux included.  Security breach repercussions vary in severity. In the best-case scenario you will be forced to spend extra time and money repairing your system; worst-case, you are open to identity theft and potential loss of personal information.  

pro-business

So protect yourself, your business, staff, and customers by following these 5 best practices:

  1.    Keep operating systems and software up-to-date

Out-of-date systems are essentially plagued with issues and vulnerabilities to cyber attackers. Updates are designed to address any emerging threats. Also, apply any new security patches for your system, browsers and other software. In many cases your operating system may have an auto update option available to update itself when available.

  1.    Make regular backups

Keep regular backups of all of your key systems and data.

  1. Firewalls are essential

Install a proper firewall on your network. A firewall is the first level of defense against a hacker trying to access your payment terminal.  Firewalls protect your computer from malware and other commonly used methods of hacking. Firewalls have the ability to detect when a large amount of data is imported or exported from your network. If the activity is not authorized, the firewall will terminate the process.

  1.    Separate your payment terminal network

Separating the network used for your payment terminal will decrease the likelihood of a successful cyber-attack. In most cases, employees are the gateway for hackers. Criminals who hack through email infestation often have the ability to access data from your network. If your payment terminal is on a separate network with only limited access, criminals have no way of accessing the information.

  1.    Change your passwords often

Never let default usernames and passwords linger. This is another breeding ground for cyber criminals. To ensure maximum security, passwords should be changed at least once every 90 days. The longer a password stays untouched the more vulnerable it is to an attack.

Protecting your customers and employees should be your top priority. A security breach is often followed by the loss of your customers’ trust. The security of your business and customers is no light matter. Through these 5 simple steps you can create a strong foundation to protect your identity and data cooperatively.